Press enquiries
Media Centre
Please contact our Communications team on media.betterstart@nspcc.org.uk with any media enquiries.
In an article featured in Children & Young People Now, Debra Davies, our Early Years Development Manager, shares how partners across Blackpool are working together to make school readiness everybody's responsibility. Getting a child ready for school isn't something parent should feel they have to do alone. It takes a whole system from schools, early
Director, Clare Law was in Parliament in June with Tom Collins MP and Jess Phillips MP discussing the NSPCC's excellent new report, It Takes a Place, written by Alexandra Galvin The report explores the vital role of multi-agency safeguarding through Family Hubs and the unique opportunity they present. What struck Clare most was the honesty
During Infant Mental Health Awareness Week this year we launched the next iteration of our Better Start Think Baby Toolkit which was shaped with practitioners who kindly shared there insights and expertise on how we can better notice, respond, capture and act on the voices of babies. In June, we had the absolute joy to
As areas begin shaping their neighbourhood health plans, there’s real value in sharing what’s already working elsewhere. And sometimes it's the simple stuff that can make the biggest difference...
Building on our Better Start Ready Steady School approach, this collaboration will focus on identifying local priorities and how the model can be adapted and implemented across the Pembrokeshire.
Health visitors are a cornerstone of the early years system – often the only universal service with a window into family wellbeing, parental mental health, parent-infant relationships and early child development.
In a session focusing on professional practice, Better Start presented 'Building Systems for Communication Success: Health Visiting and the Super Six' exploring how we are embedding clear Speech, Language and Communication messaging for parents alongside the Health Visiting pathway.
The Better Start Engine Room has existed in Blackpool for over a decade, actively driving innovation, delivery and the system change needed to transform outcomes. It has brought together insight, evidence and lived experience to fuel strategic direction, mobilise resources and maintain momentum.
Babies have much to tell us—if we slow down, notice, and hold space to listen. The Think Baby project seeks to honour that perspective.
Not just celebrating achievements - though there is so much to be proud of - but holding a shared belief that we can build something different. Something that enables children to thrive from the very beginning.
In the news…
Making School Readiness Everybody’s Responsibility Children & Young People Now, June 2026
Community Connectors redefine early years support in Blackpool Children & Young People Now, May 2026
Blackpool Council and BookTrust: supercharging the power of library storytellers April 2026
Early parenthood support for vulnerable families in the community December 2025
Is government meeting its goal to set every child up for success in their first 1,000 days of life? Civil Service World, September 2025
Turning the tide of on poverty in Blackpool The Guardian, June 2025
Blackpool sees a decline in smoking in pregnancy rates… Mancunian Matters, May 2025
Collaborative projects lay strong foundations for best start to life Children & Young People Now, March 2025
Groundbreaking Blackpool scheme which is transforming children’s lives is being extended for two years – January 2025
‘You are so good with every child’ – community event means Blackpool children can meet Santa – December 2024
Dads: How to bond with your baby and be at your best – Autumn 2024
How Blackpool Better Start are engaging families in an activity funding scheme – Summer 2024
Nearly 3 in 4 eligible families signed up to Healthy Start in Blackpool – February 2023

“I was delighted and inspired by my visit to Blackpool. What impressed me was the innovative partnerships I saw delivering for babies and children and the willingness to explore new ways of doing things.”
Dame Rachel de Souza,
Children’s Commissioner for England

“Better Start is an inspiring example of how important and impactful it can be to bring organisations together – with a common vision and a steely determination – to listen to people at a local level and put families at the centre of services.”
Christian Guy
Director, The Royal Foundation for Early Childhood

“I was delighted to meet parents with their babies and hear about their experiences, as well as discuss with the early years workforce their ambitions for continuous improvement. Their advice and ideas will be incredibly useful as we roll out the Best Start for Life across England.”
Dame Andrea Leadsom,
MP























