Healthy Start
Figures released by NHS in March 2022 showed that only 63% of eligible families in Blackpool had signed up to the Healthy Start scheme. The scheme helps low-income parents and pregnant women pay for fruit, vegetables, milk, and formula
Our strategy to combat the identified problems families faced was to raise awareness of the scheme locally and to support eligible families to complete the forms through virtual and face-to-face interactions.
““I spoke to a Community Connector a few weeks ago regarding Healthy Start Scheme and Child Benefit. I managed to apply and was successful. I am entitled to £12.15 a week through Healthy Start and £14.45 a week through Child Benefit. That’s an extra £106.40 a month! Thank you so much.”
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“March 22: 63% uptake
March 24: 92% uptake
Blackpool has the second highest percentage uptake in England”
“I arranged to meet mum at Well Baby Clinic, she could get baby weighed. I put together an engagement pack and whilst there I went through the application forms with the mum over a brew. The claim came back as successful and now the family are receiving £12.75 per week in Healthy start vouchers and £14.45 a week child benefit for baby.”